HSMAI 2021: Defining Success in the New Market

HSMAI 2021: Defining Success in the New Market

In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”. While Stephanie is an expert on branded hotels, Melissa covers the other side of the equation with...
The Value of Strategic Partnerships

The Value of Strategic Partnerships

The Value of Strategic Partnerships As the saying goes, two heads are better than one, and three are better than two. The same holds true with strategic partnerships, where two or more companies form a partnership for mutual benefit. Usually strategic partnerships are...
Tourism Industry’s New Messaging

Tourism Industry’s New Messaging

Tourism Industry’s New Messaging Adapted from AAHOA Hotel Owners Academy webinar, How to Win Revenue and Influence Customers The tourism industry, both properties and guests, has been inundated with a barrage of information contributing to COVID brain, neuroscientist...
Stories of Hope – Estes Park

Stories of Hope – Estes Park

Stories of Hope – Estes Park TCRM has seen many success stories in our eight years of being in business. Together with our clients, we have enjoyed the fruits of a relatively stable hotel business climate. Occupancies and ADRs had improved year after year. It’s...
Don’t Forget the Phone

Don’t Forget the Phone

Don’t Forget the Phone There is uncertainty surrounding so much of our lives right now, in travel as well as everyday situations like taking your dog to the vet or going to pick up your dry cleaning. We have so many questions. Are you open? How do I check in? Do...
Spread the Love

Spread the Love

Spread the Love These are unprecedented times. How many times have we heard or read that statement in the last several weeks? For me, too many to keep count. But the statement is both accurate in its reflection and unnerving in its meaning. These truly are...