From the Blog

Minding Your Business

Managing Hotel Suites for Optimal Revenue

Managing Hotel Suites for Optimal Revenue

In a recent strategic evaluation of revenue generation for a distinguished independent luxury hotel in San Francisco, we delved into the challenges this property faces in restoring its revenue to pre-pandemic levels. The hotel sought expert guidance from TCRM on...

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David Beaulieu on the Top Floor Podcast at HITEC

David Beaulieu on the Top Floor Podcast at HITEC

David Beaulieu, Executive Director of Strategic Accounts at TCRM joined Susan Barry, who hosted the special edition Top Floor podcast episode "Talk Nerdy To Me". Together with other most interesting and experienced hospitality leaders, they shared exclusive Loading...

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Primary Local Listings Checklist for Hotels

Primary Local Listings Checklist for Hotels

It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...

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Actionable Strategies to Capture Bleisure Travel

Actionable Strategies to Capture Bleisure Travel

Bleisure, the blending of business and leisure when it comes to travel, is not a new term. According to a Wikipedia page on the subject, the term was first published in 2009. But the term has become popularized more recently through adoption by digital nomads,...

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HSMAI 2021: Defining Success in the New Market

HSMAI 2021: Defining Success in the New Market

In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”. While Stephanie is an expert on branded hotels, Melissa covers the other side of the equation with...

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Close the Revenue Talent Gap with Task Force

Close the Revenue Talent Gap with Task Force

Click on any hotel trade publication’s website, and you’ll find more than an article or two about the looming staffing crunch.  After what can only be called a dreadful year, demand is trickling back, and hotels are trying to figure out how to bring back just enough...

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Isn’t it TIME the OTAs FIX their Member Rates?

Isn’t it TIME the OTAs FIX their Member Rates?

In February 2016, Hilton announced that Hilton Honors™ membership was more than just points and free nights. Other major brands and major OTAs began offering Member Discount rates, too. The playing field is essentially level again. Brands offer Member Rates, and the OTAs often match those rates. But what if your hotel is not branded?

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The Value of Strategic Partnerships

The Value of Strategic Partnerships

The news of the Curator Hotels & Resorts partnership won’t be the last when it comes to strategic partnerships in the hospitality industry. These partnerships come in many forms and have various benefits to the partners. TCRM values our strategic partnerships and the benefits they provide to our clients.

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Don’t Forget the Phone

Don’t Forget the Phone

There is uncertainty surrounding so much of our lives right now, in travel as well as everyday situations like taking your dog to the vet or going to pick up your dry cleaning.
We have so many questions. Are you open? How do I check in? Do I need to wear a mask? Does my dog need to wear a mask? So what are we doing?

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Spread the Love

Spread the Love

If there is any silver lining to this Coronavirus, it’s that it has challenged humanity in many ways beyond trying to contain and eradicate the virus. These challenges, while inconvenient, can also be incubators for new, innovative ways for society to evolve.

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