CONSULTING, PROJECTS, & TRAINING

Strategic Guidance Inquiry Form

Thank you for your interest in TCRM’s consulting and hotel assessment services.

Please tell us about your property and the preferred area(s) of focus. We look forward to learning more so we may provide you with a customized proposal for consulting services that meet your specific needs.

Strategic Guidance Inquiry Form

Primary Point of Contact

Email Address

Phone Number

Full Property Name

We are interested in the following TCRM assessments and/or revenue management expertise: (Check all that apply) We are interested in the following TCRM assessments and/or revenue management expertise: (Check all that apply) Revenue Strategy Sessions (Good option if you are not sure what the issues may be) TCRM joins the revenue meeting(s) for evaluations and recommendations Pricing Analysis (This assessment finds opportunity for Rate & RevPAR) Rate by season, Room type, LOS, Packages & Promotions Profit Analysis – (Revenue channel analysis to determine optimal mix of business) CPOR & Net ADR Distribution Channels – Marketing & Content Assessment Website(s), GDS, CRO, Wholesale, OTAs Service Appraisal – (Guest experience evaluation for key revenue positions) CRO/Reservations, Sales, Front Office, Concierge Revenue System Audit - CRS, RMS, PMS, Sales Systems Existing system audits, new system implementations, vendor research Vendor Relations – (Introductions to TCRM network of outstanding resources) Sales representation, Software enhancements, Ecommerce, Social Media, Loyalty Programs Competitive Overview – (Identify your true competition and Learn about how to be more competitive) SWOT Analysis Digital Footprint Report Card (See your hotel through the customer’s eyes) Website, Social Media, Destination Search Visibility, PR Budget/Forecasting (Provide us with your templates or we can build you custom plans) Day by Days, Segment analysis, Geo targets, Pace projections, Market analysis, Positioning statements, Citywides & special events Reporting Assistance (What gets measured, gets managed) Set up analytics for month-end, quarterly and annual recaps for corporate and ownership Training & Education (Multi-level revenue management training resources) TCRM Classes, 1:1 Coaching

How confident are you that the hotel will meet it’s goals this year? If not, what is holding you back? What frustrations do you have related to revenue management?

What specific deliverables should come from this evaluation? (select all that apply) What specific deliverables should come from this evaluation? (select all that apply) Report on findings Action plans to address need areas Strategic oversight of tactical implementation

What resources are currently being used for expert advice, brainstorming, training, analytics?

What systems do you have in place to evaluate the alignment of your Revenue and Sales strategies?

What new tactics/resources are in progress or recently completed to address need area (s)?

How would you evaluate the buy-in from the team and timeliness of the execution? How would you evaluate the buy-in from the team and timeliness of the execution? High level of engagement Medium level with about ½ the team buying in Low level of buy-in

When was the last time the hotel received a comprehensive assessment/review of action plans/initiatives? How was it helpful? What could have made it better?

What are the challenges around your existing action plans for need areas? (select all that apply) What are the challenges around your existing action plans for need areas? (select all that apply) Quality of Initiatives Execution ROI measurement/reporting

When the team is unable to find feasible solutions for need areas, it is most likely because: When the team is unable to find feasible solutions for need areas, it is most likely because: Pie in the sky ideas are proposed that have higher costs than benefits Team struggles with creating new ideas and attempt to use the same plans over and over Team is not sure what the issue(s) actually are but are generally willing to try new things Everyone knows what the issue(s) are but they do not believe they are fixable Other

Is there anything else we should know that would help us put together a proposal? (Budget, areas of focus, etc)

Start Date

Please list those that should receive the proposal: Name, Title, Email

Contract Signer: Name, Title, Email

13 + 10 =

Allocation

Often associated with Allotment, Allocation is the process by which hoteliers select a number of rooms to make available for sale. They might allocate only a limited number, holding back the rest for periods of higher demand – and therefore higher revenue – later down the line.

Allotment

An Allotment is a designated block of pre-negotiated rooms bought out well in advance and held by a third party such as a wholesaler. As with much in Revenue Management, this practice is an example of bet-hedging, with hoteliers trading occupancy off against revenue and Average Daily Rate, so it must be used sparingly.