Total Customized Revenue Management
Cogwheel Marketing

Total Customized Revenue Management and Cogwheel Marketing Announce Strategic Partnership

Summary: Total Customized Revenue Management and Cogwheel Marketing announce strategic partnership to align revenue management and digital marketing efforts to better support hotels.

Total Customized Revenue Management and Cogwheel Marketing have aligned their expertise in revenue management and digital marketing to create comprehensive commercial strategies for hotels.

Total Customized Revenue Management has a long history of hotel revenue optimization, providing strategy that adds to revenue a strong focus on profitability. That is now coupled with the branded hotel expertise of Cogwheel Marketing, who focuses on holistic marketing at every step of the customer journey.

“Being able to have engaging revenue management partners to ensure we build targeted marketing strategies and campaigns for our hotels is crucial. This partnership benefits everyone, but mostly the hotels,” says Stephanie Smith, Founder and Digital Matriarch at Cogwheel Marketing.

Lily Mockerman, CEO and Founder of Total Customized Revenue Management, says, “I am incredibly excited to align efforts with Cogwheel Marketing. We’re confident that the combination of the industry-leading resources of both companies will see exponential growth in the hospitality industry.”



About Total Customized Revenue Management

Total Customized Revenue Management specializes in innovative methods of identifying existing gaps in systems and processes, uncovering opportunities in untapped revenue streams, and leveraging technology to optimize profits. Our solutions include outsourced full & select service hotel revenue management consulting, project management & training, strategic guidance, project management of hotel systems, brand conversion and system migration. Visit us at or our company page on LinkedIn.

About Cogwheel Marketing

Cogwheel Marketing offers holistic consulting and hotel digital marketing solutions for branded hotels. Expertise includes knowledge of the branded hotel systems and opportunities, such as Marriott/Starwood, Hilton and IHG. Services include content, imagery review, search engine optimization, OTA and local listings optimization, social media, paid marketing strategy and execution. For more information, check out their hotel digital marketing services or follow on LinkedIn.