Revenue Consultants that

get hoteliers more market share.
(Yes, even now).

During these difficult times, the hotels that will thrive will be the ones that
turn their focus toward profitability optimization.

Revenue Consultants that

help you find opportunities you didn’t even know existed.

During these difficult times, the hotels that will thrive will be the ones that
turn their focus toward profitability optimization.

Revenue Consultants that

make your hotel owners happier.

During these difficult times, the hotels that will thrive will be the ones that
turn their focus toward profitability optimization.

Revenue Consultants that

turn revenue into profits.

During these difficult times, the hotels that will thrive will be the ones that
turn their focus toward profitability optimization.

Revenue Consultants that

free up your time.

During these difficult times, the hotels that will thrive will be the ones that
turn their focus toward profitability optimization.

Hi, we’re Total Customized Revenue Management

(But you can call us TCRM).

First off, we acknowledge that COVID-19 has made this an unprecedented time
in the hotel industry. We know that now more than ever, you have more on your plate and every dollar counts.

With us on board, anticipate your hotel’s revenue meetings to be the most productive
meeting of the week while we boost your PACE. Expect it!

Our team of professionals have an average of 13+ years of experience across
multiple markets and with various hotel product types.

We partner with branded and
independent hotels

Our Hotel Revenue Management Solutions

Full & Select Service Hotel Revenue Management

Need to optimize your revenue yesterday? Outsource your revenue management to us. We’ll be up and running within 3 days without missing a step.

Consulting, Project Management & Training

Need to overhaul your commercial strategy, deploy new technology systems, train your team,
or assist in brand conversions? We’re here to support you with your small or large projects.

Strategic Guidance

Need a second pair of eyes? We offer mentorship for your newly hired Revenue Managers or those who just need some guidance. We make sure your team isn’t leaving money on the table.

What Total Customized Revenue Management means to us

People

Our people partner with your
team and establish a seat at the
table to ensure we optimize
profitability of your hotel.

Technology

We have extensive distribution channel
knowledge across a variety of
technologies and systems
for both independent
and branded hotels.

Processes

Your team will benefit from our streamlined communication and optimized work flows
that provide for greater impact in
maximizing all revenues.

What these hoteliers had to say about us.

Todd Scholl

The Hotel at Auburn University & Dixon Conference Center

“When our on-site revenue manager moved to Expedia, we found TCRM. They have been our optimization specialists for nearly two years and have taken us to the next level with additional reporting, best practice knowledge and amazing support led by our account executive. Even in a down period where big box hotels struggle, they helped us pivot and garner more transient share, enabling us to dominate our STR report weekly in the comp set.”

Lynn Thurston

Finger Lakes Premier Properties

“Finger Lakes Premier Properties
hired TCRM to cut through the chaos
of incomplete and competing revenue
management programs in the vacation
rental industry. To our delight,
we were provided with a streamlined
methodology and a well-defined
agenda for our weekly revenue
management meetings. We’ve stuck
with the recommended format and
have increased our earnings by more
than 20%. In a heartbeat, we would
recommend their services.”

Ray Schulte

Schulte Hospitality Group

“Top Notch service in every
respect with a reasonable fee for
service. As advertised and then
some. Professional from A to
Z, TCRM went “over the top” in
service and consulting capacity
for my organization. Knowledgeable,
professional, great teachers.
Bottom line, TCRM will make
your hotel more money and
improve your RevPAR Index. In
our business, there is no better
accomplishment.”

From the Blog

Mind Your Business

Isn’t it TIME the OTAs FIX their Member Rates?

Isn’t it TIME the OTAs FIX their Member Rates?

In February 2016, Hilton announced that Hilton Honors™ membership was more than just points and free nights. Other major brands and major OTAs began offering Member Discount rates, too. The playing field is essentially level again. Brands offer Member Rates, and the OTAs often match those rates. But what if your hotel is not branded?

read more
The Value of Strategic Partnerships

The Value of Strategic Partnerships

The news of the Curator Hotels & Resorts partnership won’t be the last when it comes to strategic partnerships in the hospitality industry. These partnerships come in many forms and have various benefits to the partners. TCRM values our strategic partnerships and the benefits they provide to our clients.

read more