We believe when you develop people’s potential, it creates extraordinary outcomes.

We attract top talent

because our culture nurtures people’s authentic potential,
building an even stronger bond of excellent results for our clients.

OUR EXECUTIVE TEAM

 

This isn’t our first rodeo. Our team is led by highly

experienced and tenured hospitality professionals

Lily Mockerman

Chief Executive Officer
Lily@tcrmservices.com

Lily is a passionate and devoted leader in the hospitality revenue management field. After founding TCRM in 2012, she was named Revenue Management Professional of the Year by HSMAI’s Arizona Chapter in 2015. Lily has held numerous revenue management positions with major brands including Starwood Hotels & Resorts, Best Western Hotels & Resorts, Hilton Hotels, Hyatt, as well as with independent full-service and management companies. Lily earned her Bachelor of Science Degree in Hotel Management from Johnson & Wales University.

Fun Fact
Lily has a mini zoo: 2 Great Danes, 2 mutts, 1 ferret, 1 cat, and a mini pig.

YEARS IN THE INDUSTRY

  • STRATEGIC FOCUS 90% 90%
  • SYSTEM GEEKINESS 65% 65%
  • INDEPENDENT 60% 60%
  • COMPETITIVE SPIRIT 100% 100%

Kathryn Baker

VP of Strategic Services + Co-Founder of Think Up Enterprises
Kathryn@tcrmservices.com

Kathryn joined the team in 2015 and thrives in our culture because it’s genuine, client focused and full of integrity. When she’s not geeking out on an upscale resort with lots of outlets and ancillary revenue opportunities to optimize, she’s listening to live music, hiking in the beautiful Colorado Mountains and baking lots and lots of yummy cookies.

Fun Fact
She loves to create community and is a supermom of three.

YEARS IN THE INDUSTRY

  • STRATEGIC FOCUS 100% 100%
  • SYSTEM GEEKINESS 70% 70%
  • INDEPENDENT 80% 80%
  • COMPETITIVE SPIRIT 99% 99%

David Beaulieu

Executive Director of Client Success
David@tcrmservices.com

There are three areas that David gets really excited about when it comes to Revenue Management: 1) sharing creative ideas to solve challenges for his clients; 2) driving client satisfaction initiatives; and 3) creating data driven studies. When he’s not working, you can find David on his road bike discovering new places.

Fun Fact
David is fluent in French.

YEARS IN THE INDUSTRY

  • STRATEGIC FOCUS 85% 85%
  • SYSTEM GEEKINESS 75% 75%
  • BRAND EXPERIENCE 60% 60%
  • COMPETITIVE SPIRIT 90% 90%

Christian Boerger

Executive Director of Strategy
Christian@tcrmservices.com

Christian is passionate about uncovering untapped opportunities in businesses and in people. He loves finding new ways to drive sustainable growth for his clients. His leadership style builds on a culture of mutual respect and empathy to impact the bottom line. He’s motivated by making a difference in people’s lives and society as a whole. Christian is an avid traveller and loves to explore new cultures, nature’s beauty and the world’s historical sites.

Fun Fact
In 2019, Christian quit his job for a year and traveled to 20 countries on 6 continents.

YEARS IN THE INDUSTRY

  • STRATEGIC FOCUS 90% 90%
  • SYSTEM GEEKINESS 70% 70%
  • INDEPENDENT 80% 80%
  • COMPETITIVE SPIRIT 90% 90%

Alicia Hebert

Distribution and Systems Manager
Alicia@tcrmservices.com

Alicia joined the team in 2017 and she handles all things tech for us. There isn’t a system Alicia can’t master. Her passion is working with independent properties, supporting them with systems and distribution. In her spare time, she’s converting her work van into a camper van to enjoy the outdoors.

Fun Fact
Alicia has won contests for her zucchini salsa recipe.

YEARS IN THE INDUSTRY

  • STRATEGIC FOCUS 70% 70%
  • SYSTEM GEEKINESS 80% 80%
  • INDEPENDENT 70% 70%
  • COMPETITIVE SPIRIT 70% 70%

Jamie Fonner

Community Manager
Jamie@tcrmservices.com

Jamie is our organization guru, and her gift is turning chaos into order. On any day, she can be found supporting our team with project management or doing something administrative. She thrives on building deep connections and relationships with our clients. Jamie loves to read and enjoys live concerts.

Fun Fact
Jamie is a crime show junkie.

YEARS IN THE INDUSTRY

  • STRATEGIC FOCUS 70% 70%
  • SYSTEM GEEKINESS 25% 25%
  • INDEPENDENT 85% 85%
  • COMPETITIVE SPIRIT 100% 100%

Our team loves to learn and grow.

Here’s a highlight of our professional certifications:

Experience the difference that 13+ years of
Revenue Management Expertise will bring you.

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