We believe when you develop people’s potential, it creates extraordinary outcomes.

We attract top talent

 

because our culture nurtures people’s authentic potential,

building an even stronger bond of excellent results

for our clients.

 

OUR EXECUTIVE TEAM

 

This isn’t our first rodeo. Our team is led by highly

experienced and tenured hospitality professionals

Lily Mockerman

Lily Mockerman

Chief Executive Officer
[email protected]

Lily is a passionate and devoted leader in the hospitality revenue management field. After founding TCRM in 2012, she was named Revenue Management Professional of the Year by HSMAI’s Arizona Chapter in 2015. Lily has held numerous revenue management positions with major brands including Starwood Hotels & Resorts, Best Western Hotels & Resorts, Hilton Hotels, Hyatt, as well as with independent full-service and management companies. Lily earned her Bachelor of Science Degree in Hotel Management from Johnson & Wales University.

Fun Fact
Lily has a mini zoo: 2 Great Danes, 2 mutts, 1 ferret, 1 cat, and a mini pig.

Kathryn Baker

Kathryn Baker

Chief Operating Officer + Co-Founder of Think Up Enterprises
[email protected]

Kathryn joined the team in 2015 and thrives in our culture because it’s genuine, client focused and full of integrity. When she’s not geeking out on an upscale resort with lots of outlets and ancillary revenue opportunities to optimize, she’s listening to live music, hiking in the beautiful Colorado Mountains and baking lots and lots of yummy cookies.

Fun Fact
She loves to create community and is a supermom of three.

David Beaulieu

David Beaulieu

Executive Director of Strategic Accounts
[email protected]

There are three areas that David gets really excited about when it comes to Revenue Management: 1) sharing creative ideas to solve challenges for his clients; 2) driving client satisfaction initiatives; and 3) creating data driven studies. When he’s not working, you can find David on his road bike discovering new places.

Fun Fact
David is fluent in French.

Jamie Fonner

Jamie is our organization guru, and her gift is turning chaos into order. On any day, she can be found supporting our team with project management or doing something administrative. She thrives on building deep connections and relationships with our clients. Jamie loves to read and enjoys live concerts.

Fun Fact
Jamie is a crime show junkie.

Othella

Othella loves finding new ways to support her team and advancing the sales effort!

Fun Fact
Othella curates a collection of antique children’s books alongside her ever-expanding personal library, but thankfully her husband has accepted that she decorates their home in bookcases.

venessa

Vanessa Cason

Revenue Strategy Consultant
[email protected]

Vanessa is a systems nerd and loves diving into all the various systems to not only optimize in every area, but also help make processes smoother for operations.

Fun Fact
Vanessa loves escape rooms, puzzles, and trying not to kill plants.

othella

Emily Cruz

Revenue Strategy Consultant
[email protected]

Emily’s experience in hotel operations, hotel revenue management, and airline revenue management have given her a deep understanding and ability to use analytics and key performance data to lead pricing strategy, generate revenue, and forecast demand.

Fun Fact
Emily is an amateur photographer and is an avid Star Wars action figure collector.

Valerie

Valerie Vanderberg

Revenue Strategy Consultant
[email protected]

Valerie is a Marriott brand expert with experience in 11 different markets. Valerie has a creative side with social media marketing and new build marketing experience. Valerie enjoys seeing others succeed and has used her knowledge to train and mentor many revenue managers which are now directors in the industry.

Fun Fact
Valerie loves animals and raises chickens on her hobby farm.

othella

Wendy Bingham

Revenue Strategy Consultant
[email protected]

Wendy’s commercial teams call her a unicorn because she is a unique blend of front office, reservations, catering, sales, and revenue experience.

Fun Fact
Wendy loves board games, card games, puzzles & the like – she has never lost at Monster Mash.

Kelly Gunnoe

Kelly Gunnoe

Revenue Consultant
[email protected]

Kelly spent over 25 years in the casino industry learning about all aspects of hotel operations from some of the best minds in the business.

Fun Fact
Last year Kelly fled the wildfires of the West coast to take on the hurricanes on the East coast with her husband and 4 dogs!

kiran tolani

Kiran Tolani

Revenue Management Project Coordinator
[email protected]

In addition to handling Revenue, Sales and Marketing in the luxury market, Kiran is also a self-proclaimed tech nerd who enjoys learning new systems and finding ways to ensure that each one of her properties takes full advantage of the technology that is available to them.

Fun Fact
Kiran is also a book nerd and was able to finish all 7 Harry Potter books within 5 days.

Valerie

Hilda Hui

System and Distribution Specialist
[email protected]

Travel has always been Hilda’s passion, and she found a way to make it her profession as well. She loves all aspects of the industry, but is truly a data guru at heart.

Fun Fact
Hilda is also a Certified Sommelier.

Nikki Tisdale

Nikki Tisdale

Executive Assistant
[email protected]

Nikki is a master of Tetris and loves figuring out how to place all of the puzzle pieces together perfectly. She works best under pressure, and has equal experience in event planning and overall making magic happen!

Fun Fact
Nikki grew up in Heidelberg Germany and has traveled to more countries than US states, along with being a huge animal lover and advocate with 3 Frenchie’s & 1 Pitbull.

Tracey

Tracey Swanson

Revenue Strategy Consultant
[email protected]

Tracey loves the challenge of winning against the comp set and thinking outside the box to pull new revenue sources in.

Fun Fact
Tracey loves the outdoors and is a spokesperson for conservation in her hometown.

Samantha Forsythe

Samantha Forsythe

Revenue Strategy Consultant
[email protected]

With experience in hotel revenue, sales and operations, Samantha brings a broad wealth of knowledge to help her clients reach revenue goals, while understanding the importance of operational success.
Fun Fact
Samantha grew up on a rescue farm with nearly 100 animals and 40 different species from chinchillas to horses. She is still passionate about animals and has 3 rescue cats.

Our team loves to learn and grow.

Here’s a highlight of our professional certifications:

Hospitality Revenue Management Podcast

Hospitality revenue leader interviews and valuable hot topics to increase ROI.

Receive Updates from TCRM

Recent and current events – how to interpret, react, and respond for ultimate ROI.​

Minding Your Business Resources

Hospitality revenue management resources to empower your company's growth.

Experience the difference that 85+ years of combined Revenue Management Expertise will bring you.

Try us. It’s free.

Share your challenges. We’ll provide you with solutions when you give us 30 minutes of your time.