We believe when you develop people’s potential, it creates extraordinary outcomes.

We attract top talent

because our culture nurtures people’s authentic potential,

building an even stronger bond of excellent results

for our clients.

DISCOVERY OUR STORY

COMPANY FACT SHEET

OUR EXECUTIVE TEAM

This isn’t our first rodeo. Our team is led by highly

experienced and tenured hospitality professionals

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Lily Mockerman

Chief Executive Officer
[email protected]

Lily is a passionate and devoted leader in the hospitality revenue management field. After founding TCRM in 2012, she was named Revenue Management Professional of the Year by HSMAI’s Arizona Chapter in 2015. Lily has held numerous revenue management positions with major brands including Starwood Hotels & Resorts, Best Western Hotels & Resorts, Hilton Hotels, Hyatt, as well as with independent full-service and management companies. Lily earned her Bachelor of Science Degree in Hotel Management from Johnson & Wales University.

Fun Fact
Lily has a mini zoo: 2 Great Danes, 2 mutts, 1 ferret, 1 cat, and a mini pig.

YEARS IN THE INDUSTRY

STRATEGIC FOCUS 90% 90%
SYSTEM GEEKINESS 65% 65%
INDEPENDENT 60% 60%
COMPETITIVE SPIRIT 100% 100%

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Kathryn Baker

Chief Operating Officer + Co-Founder of Think Up Enterprises
[email protected]

Kathryn joined the team in 2015 and thrives in our culture because it’s genuine, client focused and full of integrity. When she’s not geeking out on an upscale resort with lots of outlets and ancillary revenue opportunities to optimize, she’s listening to live music, hiking in the beautiful Colorado Mountains and baking lots and lots of yummy cookies.

Fun Fact
She loves to create community and is a supermom of three.

YEARS IN THE INDUSTRY

STRATEGIC FOCUS 100% 100%
SYSTEM GEEKINESS 70% 70%
INDEPENDENT 80% 80%
COMPETITIVE SPIRIT 99% 99%

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David Beaulieu

Executive Director of Strategic Accounts
[email protected]

There are three areas that David gets really excited about when it comes to Revenue Management: 1) sharing creative ideas to solve challenges for his clients; 2) driving client satisfaction initiatives; and 3) creating data driven studies. When he’s not working, you can find David on his road bike discovering new places.

Fun Fact
David is fluent in French.

YEARS IN THE INDUSTRY

STRATEGIC FOCUS 85% 85%
SYSTEM GEEKINESS 75% 75%
BRAND EXPERIENCE 60% 60%
COMPETITIVE SPIRIT 90% 90%

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Jamie Fonner

Community Manager
[email protected]

Jamie is our organization guru, and her gift is turning chaos into order. On any day, she can be found supporting our team with project management or doing something administrative. She thrives on building deep connections and relationships with our clients. Jamie loves to read and enjoys live concerts.

Fun Fact
Jamie is a crime show junkie.