Our Strategic Revenue Management Consulting can put you back on top.
As the saying goes, “What got you here won’t get you there.”
Last year’s revenue strategy playbook is no longer effective, and being slow to make change will cost you time, money, and asset value. Our revenue consultants have been through downturns before, and we work with hotel portfolios to accelerate recovery by moving market share and improving performance.
Strategic guidance on high-stakes decisions so you can rest easy that you’ve made the right move
Extensive analysis of market dynamics so your acquisition or conversion hotel is primed for financial growth
Objective evaluation of the competitive landscape so your new build hotel opens with fanfare
New ideas and fresh perspectives to shift market share so that “we’ve never done it that way” becomes incremental revenue
Deep knowledge and third-party relationships across the vendor landscape so your hotel’s tech stack and OTA positioning match your unique needs
Tangible, tactical plans supported with mentorship and training so you are confident strategy will become action
TCRM Strategic Revenue Management Consulting brings years of experience and an impartial outlook to your existing portfolio or transition hotel. Hotel teams are stretched. But outsourcing strategy projects protects their productivity while delivering high-quality, customized results.
AD-HOC SERVICES
Need a deep dive into a specific area for financial improvement? TCRM offers special ad-hoc services that you may select on an as-needed basis. We’re a C-level support resource with a proven track record for superior results.
PRICING STRATEGY
Comprehensive pricing analysis with market comparison
Profit Analysis by channel and rate code
FORECASTING
Annual revenue budget completion
Sales & marketing plan
CLIENT MEETINGS & COMMUNICATIONS
Facilitate comprehensive tactical revenue plan (Executive Level Oversight)
Coaching, mentoring, and training services
Shop services (Reservations/CRO, Competitive Rates)
SYSTEMS & REPORTING
Comprehensive audit for PMS, CRS, RMS
New system implementation, conversion, or migration for PMS, CRS, RMS
Customized reports: made-to-measure benchmark reporting for specific tracking
DISTRIBUTION
Distribution & Marketing Assessment
DIGITAL MARKETING
Competitive environment research and SWOT analysis
Digital footprint scorecard
Ecommerce – benchmarking & tactics
Social Media – advertising & content alignment with revenue strategies
SYSTEMS & PROCUREMENTS
Need help upgrading your RMS? Our technical experts can increase performance and decrease revenue gaps, plus provide direction with system procurement selections & implementations.
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TRANSITIONS & ACQUISITIONS
Save time and maximize resources on company transitions, hotel repositioning, brand conversions, system transitions, forecasting, project management, and more.
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MENTOR & TRAINING
Improve team performance with revenue management training covering system-based revenue management theory, plus onboarding support for new staff.
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STRATEGIC ASSESSMENTS
Do you need guidance to improve underperforming revenue? Need a deep dive into RM culture, best practices, technology, to have a customized plan for growth.
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EXECUTIVE ON-DEMAND
Do you need executive-level revenue strategy talent on a fractional or retainer basis? We offer C-suite experience and insight on your preferred timeline.
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Add TCRM as your A-Team Revenue Management partner today!
If you are looking for expert hotel revenue management consulting to increase margins and investments, schedule a free consultation with a TCRM revenue management specialist today.
Hospitality Revenue Management Podcast
Hospitality revenue leader interviews and valuable hot topics to increase ROI.
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Recent and current events – how to interpret, react, and respond for ultimate ROI.
Minding Your Business Resources
Hospitality revenue management resources to empower your company's growth.
What these hoteliers had to say about us.
“Finger Lakes Premier Properties hired TCRM to cut through the chaos of incomplete and competing revenue management programs in the vacation rental industry. To our delight, we were provided with a streamlined methodology and a well-defined agenda for our weekly revenue management meetings. We’ve stuck with the recommended format and have increased our earnings by more than 20% this year. In a heartbeat, we would recommend their services.”
“We have been very pleased with the revenue management consulting TCRM Services has provided to us and look forward to working with them again.
TCRM was very thorough and thoughtful in their approach. They were incredibly responsive to our timeline as well as our hotel’s management team dynamics. They fostered a very productive team environment with both ownership and hotel operations.
The outcome was a report with suggestions and tools that the hotel revenue management team could immediately implement to achieve measurable results.”
“Top Notch service in every respect with a reasonable fee for service. As advertised and then some. Professional from A to Z, TCRM went “over the top” in service and consulting capacity for my organization. Knowledgeable, professional, great teachers. Bottom line, TCRM will make your hotel more money and improve your RevPAR Index. In our business, there is no better accomplishment.”
New Build and Acquisition Hotels
A hotel opening, conversion, ownership change, or other transition requires deep analysis to align the hotel’s market position with profit and investment goals.
We conduct market and competitor evaluations to discover trends and tactics that will benefit performance. Our mission is to surface strategic advantages for your new or recently transformed asset. We create market and competitive set surveys that identify areas for financial improvement, and we can tailor an evaluation that speaks directly to your new team’s strengths.
Outsourced Hotel Strategy Projects
Operating hotel leaders are pressed for time under any circumstance, and with staffing levels at an all-time low, most hoteliers are wearing multiple hats. Strategy projects, such as annual marketing plans, can be outsourced to protect your hotel team’s productivity. TCRM delivers objective professional deliverables customized for your organization’s annual marketing plan needs, including a comprehensive evaluation of the market and competitive set; macro and micro economic trends and best practices from our decade of serving hotel clients.
Hotel Systems Selection and Implementation
When you are choosing a hotel software system, your decision is not easily reversable and requires a major financial investment. TCRM Strategic Consulting helps hotel owners and management companies validate investments with high-stakes impact through an objective risk/benefit assessment process. We know revenue management tech, and we can recommend partnerships and system software augmentations or provide full tactical implementation. Our relationships with trusted partners in the revenue tech space will benefit your organization’s objectives.
Revenue Management Staff Evaluation and Training
The hotel staffing crunch is particularly tough in the revenue management discipline, and we offer training and mentorship to help you reduce turnover. From discovery interviews with employees to evaluate strengths for further development to tailored oversight and training recommendations to fast-track changes required to improve performance, our experienced coaches will improve productivity and enhance workflow.
Hotel Market Share Improvement
Our A-team of revenue management professionals are ready to problem-solve and support your profit goals. We specialize in strategic guidance when teams are unable to move the market share needle on their own by introducing new ideas and best practices developed over more than a decade of work with more than 500 hotels. TCRM Strategy Consultants bring a fresh perspective and new solutions to revenue challenges, delivering C-Level evaluations with customized action plans for property-level operations. We turn strategy into improved performance.