Since 2012

Delivering outstanding revenue management service

Our success is built on a legacy of driving results, committing authentically, and optimizing in every area. In turn, this has resulted in many long-term partnerships and hundreds of friendly referrals from happy customers.

Here are some of the clients we work with

Key Highlights

With a proven track record since 2012, TCRM specializes in customized hotel revenue management strategies.  Boasting a 96% client satisfaction rate, our season experts are dedicated to enhancing topline revenue while keeping an eye on profitable solutions. Trust TCRM to elevate your hotel’s financial performance and market share.

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Client Satisfaction
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Case Study

How we maximized revenue for a seasonal resort in Florida during the low season

Our team loves a good challenge.

The Challenge

A hotel on Florida’s Emerald Coast hired TCRM to mitigate the effects that low season occupancy had on their hotel’s revenue.  In peak season, the property ran 90% occupancy or above; however, in the low season, occupancies dipped to the low to mid 40 percent range.

"We needed experienced revenue managers with the brand background, and understanding of the brand systems was key to the success of the project."

The Process

Together with the client, we set a goal at the beginning of our service to increase RevPAR by 10%.  We started by researching the market and diving deep into the systems to understand their price positioning.  This quickly led TCRM’s consultant to finding opportunities the hotel team didn’t know existed where we could grow revenue and increase market share.

TCRM quickly established a rapport with the hotel team as we provide actionable data that helped us with price positioning against competitors and improved reservation booking pace. Along the way, we also provided strategic recommendations and creative marketing solutions to increase visibility and grow occupancy.

Revenue Optimization

Market Analysis

Performance Tracking

System Integration

The Result

Together, our hard work paid off:

RevPAR up by

over prior year
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Monthly pace up by

over prior year
0 %

Transient room night pace up

over prior year
0 %

Revenue pace up by

from initial -68%
0 %

What the Client said about the project:

“TCRM was able to understand the dynamics of our market yet stayed in compliance with brand standards. TCRM’s professionalism and knowledge of the brand’s revenue management system was impressive and appreciated! They took the time to research our market, understand what was working well and where our opportunities existed to help us achieve our revenue goals.”

What these hoteliers had to say about us.

“…we have nothing but amazing things to say about the entire TCRM team. … I wanted to say it has been an absolute pleasure to work with both of you, and everyone on your team. It’s truly been a fruitful and educational experience for us at LOGE and we couldn’t be more pleased with the work our teams have done together. … your team was one of the most professional they’ve ever worked with in a handover like this and were deeply appreciative of that professionalism and the overall willingness to be work together throughout the process. Thanks and looking forward to crossing paths in the future.”
Cale Genenbacher
CEO & Founder LOGE
“We can’t thank the TCRM team enough for your professionalism and partnership over the past couple of months. I was a bit worried in regards to what type of receipt we would get and what type of willingness there would be to assist in our transition. You all were true professionals and partners who welcomed us to the team and showed genuine care in ensuring we picked up where you left off. Thank you all. I look forward to running into you all again someday. ”
Terry Holden
Director of Operations – Columbia Hospitality, Inc
“Seriously – this was our first real comparison YOY with the pandemic impact. I’m most impressed with our ability to rebound versus the competition. We are 900% improved but the competition is only 266% improved. They are going to struggle rebuilding rate. Our rate integrity strategy was one of our best plays last year. Thank you for your continued revenue guidance. We are coming out of this pandemic with far better transient strategies.”
Paul Reggio
Hotel Manager – The Hotel At Auburn University & Dixon Conference Center
“We have been very pleased with the revenue management consulting TCRM Services has provided to us and look forward to working with them again. TCRM was very thorough and thoughtful in their approach. They were incredibly responsive to our timeline as well as our hotel’s management team dynamics. They fostered a very productive team environment with both ownership and hotel operations. The outcome was a report with suggestions and tools that the hotel revenue management team could immediately implement to achieve measurable results.”
Pamela Greacen
Double Tree by Hilton Park City
“TCRM has been the preferred provider Revenue Management support at Pivot Hotels for the past 3 years. We have been extremely happy with the wide variety of services they have provided. Whether it has been a distribution audit, analytical support, or full coverage of a revenue management needs for a property, the TCRM team has delivered. Lily and her team helped Pivot grow rapidly from a single property to 27 hotels today.”
Harry Carr
Pivot Hotels & Resorts
“I appreciate the patience demonstrated by Brian as he led the TCRM project team on all the different fronts. He was always available to join calls with the different parties involved and assign the jobs to each team member. Our project had a very tight timeline to be completed and everyone was ready to assist to make it happen in time. It involved several changes – from creating a whole new Opera PMS, building a new Synxis Interface, and configuring Ideas G3 fo r a new property, all within a month time window. Your support and project management skills made t his a less complicated task.”
Constanza Navarro
Nayara Resorts
“I wanted to quickly email you and say how grateful I am both on a professional and personal level for your team’s assistance at The Starling. As you can see from the below STR analysis your team helped the Starling not only survive the DORM transition but thrive while also setting up the new DORM for success. It has been a joy and honor to work with [your team]. I cannot thank [them] enough for their incredible hard work, strategic execution, system insight, partnership, and friendship. I look forward to working with TCRM again in the future. Thank you a million times over!!!”
Steven Rubin
Vice President of Revenue Management, Schulte Boutique & Lifestyle
“TCRM was a great resource for us during a transition within our company. Not only was TCRM able to fill the void but were also able to provide us with guidance that we still utilize today. Our assigned revenue manager, Jeff, was top of class and is someone that I would employ at any of our locations. TCRM will be the first call I make if we ever have a need again. Highly recommended for your revenue management services.”
Jeff Crabiel
Chief Hospitality Officer, Castlerock Asset Management
“I can spend hours writing an email regarding how happy I am with TCRM. They have done better than the Choice RM [I had before] and has brought more independent knowledge of revenue marketing and thinking more outside of the box. TCRM has a vast understanding of OTA’s, and how to promote my hotel through various channels without affecting rate parity. I think it’s a no brainer, that’s how strong I feel about TCRM.”
Sanjay Patel
Owner, The Cove Hotel Long Beach
“TCRM is a great partner, their professionalism and knowledge are unmatched. We handed them a tough hotel to manage, and they have worked tirelessly to find solutions and strategies to improve the performance of the hotel. We have worked with TCRM for permanent revenue management and task force solutions and our experience is the same. They are the best and I would highly recommend them.”
Becky Vealy
Vice President, Revenue Generation, Greenwood Hospitality
“We asked TCRM to do a Strategic Assessment on our business. As an independent hotel with a well-established and experienced in-house team, we wanted to get a fresh perspective on our existing practices. TCRM appointed the right consultant to this job. Their approach was meticulous in gaining the right information from us in order to build a picture, in a short space of time, on how our business works. Good communication happened at multiple executive levels of both organisations. TCRM endorsed existing strategies and brought new ones to the table. They shifted focus in certain areas and encouraged deeper focus in others. They also made recommendations on reporting technology to assist us. RevPAR improvement was the key metric and we saw value from our Audit straight away. I’ve no doubt that we will re-engage in this process again in the future with TCRM.”
Grainne Ross
Managing Director, Dylan Hotel Dublin, Ireland
“[TCRM’s Consultant] is the best revenue manager we’ve ever worked with. She knows our hotel as well as any of the managers that work on property. She’s been a huge asset to our success. [Her] experience, knowledge, big picture strategies and attention to details and opportunities has made working with her so easy. We have a lot of confidence in [her]!”
Karen Pionk
General Manager, Sheraton Duluth
“[Our TCRM Consultant] is an engaged, creative & a strategic partner. Her proactive communication and knowledge base are best in class. She creates value at Canopy by Hilton Minneapolis Mill District. She holds herself highly accountable for the work and the results. We value her tremendously.”
Christy Loy
General Manager, Canopy by Hilton Minneapolis Mill District
“[Our TCRM Consultant] is amazing-she spends that time to get to know the market in Des Moines and she listens to the opinions that I share.”
Rossie Williamson
General Manager, Holiday Inn Express Des Moines

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