We don’t work with our clients, we partner with them.

TCRM Served:

 

Hotels

IN

COUNTRIES

IN

STATES

Here are some of the clients we work with:

Case Study

How we maximized revenue for a seasonal resort in
Florida during the low season

Our team loves a good challenge.

The challenge

Our client was a seasonal resort along Florida’s Emerald Coast that hired us to mitigate the effects that the low season had on their hotel’s revenue. In the peak season, it was running at 90% occupancy or above; however, in the low season, occupancies were in the low to mid 40 percent range.

“We needed experienced revenue managers with the brand background, and understanding of the brand systems was key to the success of the project.”

The process

Together we set a goal in the beginning of the project to increase RevPAR by 10%. We started the project by researching the market and diving deep into the systems to understand their price positioning. This quickly led us to finding opportunities they didn’t know existed where we could grow revenue and increase market share. We quickly  established a rapport with the team as we provided them with actionable data that helped us improve their reservation pickup, booking pace, and competitor pricing. Along the way, we also provided strategic recommendations and creative marketing solutions to boost the hotel’s occupancy.

The result

Together, our hard work paid off:

RevPAR grew by nearly

16%

over the prior year.

One of the months that was pacing behind by 24% exceeded expectations and increased RevPAR by

40.4%

Transient room
night pace was up by

23%

Revenue pace was up by

12%

(while at the beginning of the project, it was down by 68% and 64% respectively.)

What the client said about the project:

“TCRM was able to understand the dynamics of our market yet stayed in compliance with brand standards. TCRM’s professionalism and knowledge of the brand’s revenue management system was impressive and appreciated! They took the time to research our market, understand what was working well and where our opportunities existed to help us achieve our revenue goals.”

Curious what opportunities we’d

uncover for you?

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What these hoteliers had to say about us.

Pamela Greacen

Double Tree by Hilton Park City

“We have been very pleased with the revenue management consulting TCRM Services has provided to us and look forward to working with them again. TCRM was very thorough and thoughtful in their approach. They were incredibly responsive to our timeline as well as our hotel’s management team dynamics. They fostered a very productive team environment with both ownership and hotel operations. The outcome was a report with suggestions and tools that the hotel revenue management team could immediately implement to achieve measurable results.”

Harry Carr

Pivot Hotels & Resorts

“TCRM has been the preferred provider Revenue Management support at Pivot Hotels for the past 3 years. We have been extremely happy with the wide variety of services they have provided. Whether it has been a distribution audit, analytical support, or full coverage of a revenue management needs for a property, the TCRM team has delivered. Lily and her team helped Pivot grow rapidly from a single property to 27 hotels today.”