David Beaulieu, Executive Director of Strategic Accounts at TCRM joined Susan Barry, who hosted the special edition Top Floor podcast episode "Talk Nerdy To Me". Together with other most interesting and experienced hospitality leaders, they shared exclusive Loading...
In the competitive hospitality industry, revenue managers play a crucial role in driving business growth by providing valuable insights and support to sales teams. By working together as a commercial team, hotel revenue management and sales teams can book more revenue...
Each year, hotels start out with the best of intentions. They have marketing plans, action plans, or just plain memorization of specific tasks to perform throughout the year. Often, those plans are put on the shelf and forgotten before even reaching the midyear point....
Although you will be able to access your previously processed data in Universal Analytics property for six months, on July 1, 2023 Google Analytics standard Universal Analytics (UA) properties will no longer process data. UA will be replaced by Google Analytics 4...
It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...
Bleisure, the blending of business and leisure when it comes to travel, is not a new term. According to a Wikipedia page on the subject, the term was first published in 2009. But the term has become popularized more recently through adoption by digital nomads,...
There may have been a time where revenue management was a sort of day-to-day, "let's just change rates and put minimum stay restrictions on" kind of activity. We are now operating in a new era. For competitive hotels, old school revenue management has given way to the...
Outsourcing allows organizations to delegate important work to third-party providers who have expertise in a particular field. When it comes to hotel Revenue Management, some organizations may not yet realize the benefits of outsourcing and have maintained the...
PHOENIX, AZ, May 2, 2022 Lily Mockerman, CEO of Total Customized Revenue Management (TCRM) is proud to announce the promotion of two long-term associates to executive roles to prime the organization for further growth. Kathryn Baker, CRME former VP of Strategy for...
In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”. While Stephanie is an expert on branded hotels, Melissa covers the other side of the equation with...
Companies have a golden opportunity to consider what kind of Revenue Manager will move them forward, and how to adequately compensate a talented Revenue Manager.
Click on any hotel trade publication’s website, and you’ll find more than an article or two about the looming staffing crunch. After what can only be called a dreadful year, demand is trickling back, and hotels are trying to figure out how to bring back just enough...
Underutilized hotel space? Re-evaluate all of the physical assets to find new, more efficient ways to generate ancillary revenues.
Companies have a golden opportunity to consider what kind of Revenue Manager will move them forward, and how to adequately compensate a talented Revenue Manager.
Many of us have achieved forecasts at a high level. Revenue Managers may achieve top line forecasted revenue within 1-2%. But consistently achieving a hotel forecast at the segmentation level is rarely possible. Why?
7 Foundational Cornerstones to manage Hotel Spa Profitability. Total body wellness and the need for emotional and spiritual care position hotel spas and their qualified providers are perfectly positioned to deliver. Contact us for profit enhancement solutions for ancillary revenue departments.
Despite the pain of COVID19, technology innovation accelerated. How did TCRM improve capabilities and reduce costs?
In February 2016, Hilton announced that Hilton Honors™ membership was more than just points and free nights. Other major brands and major OTAs began offering Member Discount rates, too. The playing field is essentially level again. Brands offer Member Rates, and the OTAs often match those rates. But what if your hotel is not branded?
The news of the Curator Hotels & Resorts partnership won’t be the last when it comes to strategic partnerships in the hospitality industry. These partnerships come in many forms and have various benefits to the partners. TCRM values our strategic partnerships and the benefits they provide to our clients.
AAA survey confirms that 80% of the trips this fall will be road trips, with a preference for outdoor recreation with social distancing.
The tourism industry has been stopped in its tracks due to the effects of coronavirus. Hotels need new messaging to win revenue and influence customers.
Since the reopening of Rocky Mountain National Park, Coyote Mountain Lodge and Discovery Lodge are seeing a resurgence in demand.
There is uncertainty surrounding so much of our lives right now, in travel as well as everyday situations like taking your dog to the vet or going to pick up your dry cleaning.
We have so many questions. Are you open? How do I check in? Do I need to wear a mask? Does my dog need to wear a mask? So what are we doing?
While these times are not easy by any means, the lessons my mother taught me have helped our family adapt while still keeping the fundamentals of our daily life intact.
If there is any silver lining to this Coronavirus, it’s that it has challenged humanity in many ways beyond trying to contain and eradicate the virus. These challenges, while inconvenient, can also be incubators for new, innovative ways for society to evolve.
It’s very hard to see or think ahead in times of crisis. Here is my approach to putting together an integrated, contextualized marketing strategy.
This pandemic crisis will cut into the industry or the U.S. economy. It may be a rough road to recovery, but there’s guidance toward the right path to future sustainable success.
With the spread of COVID-19, we’re being advised by WHO, the CDC, doctors, nurses and social media to avoid shaking hands in favor of other greetings. What are the alternatives?
To combat the widespread effects of COVID-19, we have put together our top 5 tips to combat the impact of coronavirus on the hotel industry.
Use these 5 Rs of Revenue Management to analyze data at least semi-annually, or even better, quarterly, to achieve ultimate hotel profitability.