In February 2016, Hilton announced that Hilton Honors™ membership was more than just points and free nights. Other major brands and major OTAs began offering Member Discount rates, too. The playing field is essentially level again. Brands offer Member Rates, and the OTAs often match those rates. But what if your hotel is not branded?
From the Blog
Mind Your Business
The news of the Curator Hotels & Resorts partnership won’t be the last when it comes to strategic partnerships in the hospitality industry. These partnerships come in many forms and have various benefits to the partners. TCRM values our strategic partnerships and the benefits they provide to our clients.
AAA survey confirms that 80% of the trips this fall will be road trips, with a preference for outdoor recreation with social distancing.
The tourism industry has been stopped in its tracks due to the effects of coronavirus. Hotels need new messaging to win revenue and influence customers.
Since the reopening of Rocky Mountain National Park, Coyote Mountain Lodge and Discovery Lodge are seeing a resurgence in demand.
There is uncertainty surrounding so much of our lives right now, in travel as well as everyday situations like taking your dog to the vet or going to pick up your dry cleaning.
We have so many questions. Are you open? How do I check in? Do I need to wear a mask? Does my dog need to wear a mask? So what are we doing?
While these times are not easy by any means, the lessons my mother taught me have helped our family adapt while still keeping the fundamentals of our daily life intact.
If there is any silver lining to this Coronavirus, it’s that it has challenged humanity in many ways beyond trying to contain and eradicate the virus. These challenges, while inconvenient, can also be incubators for new, innovative ways for society to evolve.
Writing this blog is my small contribution during this incredibly hard time for us all. Staying connected is how we will get through this, and I hope that sharing my memories will bring you a smile. I hope to inspire you to stay strong and dream of your own future travel adventures.
It’s very hard to see or think ahead in times of crisis. Here is my approach to putting together an integrated, contextualized marketing strategy.
This pandemic crisis will cut into the industry or the U.S. economy. It may be a rough road to recovery, but there’s guidance toward the right path to future sustainable success.
With the spread of COVID-19, we’re being advised by WHO, the CDC, doctors, nurses and social media to avoid shaking hands in favor of other greetings. What are the alternatives?
To combat the widespread effects of COVID-19, we have put together our top 5 tips to combat the impact of coronavirus on the hotel industry.
Use these 5 Rs of Revenue Management to analyze data at least semi-annually, or even better, quarterly, to achieve ultimate hotel profitability.
The alternative accommodations scene has exploded in the last decade. Hoteliers take note of these 5 tips for facing the competition head on.
Jen Koll, Brand Systems Manager in Revenue Management, is grateful to be working remotely, and offers tips and benefits to being a remote Revenue Manager.
There has been lively speculation among experts in the US Hotel Industry this year regarding the chances of an economic slowdown. Is a recession coming in 2020? Are RevPAR declines indicating trouble?
As the leaves begin to change, hotels get closer to finalizing their business plans for next year. A fresh start for hotels includes evaluating strategies that will improve profitability, and auditing systems to ensure that rate codes and distribution channels are set up correctly for the coming year.
If peace of mind could be bottled and sold, I would venture to say that people would line up for miles and miles for just one sip – a sip that would magically eliminate all of their worries. Add to that somebody out there who has your back no matter what...
Time for a status check! Here we are again, halfway through the year! Time to check the pulse of the hotel’s performance and begin planning the rest of the year. Summer is a great time to be proactive in staying ahead of the year, while still having time for...
You read that right. New Year’s Eve is still over three months away, but to make the most of the revenue opportunity it can bring, property teams need to jump into action now. Here’s where to start. 1) Set goals at different levels. Maybe your team’s goal is to...
How often do we see “TCRM is growing again” at the top of a post on LinkedIn? TCRM’s continual growth means that the opportunity for additional talent is nearly on-going. 2018 has seen 8 new employees join the ranks – so far. The rapid growth at TCRM doesn’t mean that...
It's a question we hear often from our potential clients and consultants - how many properties does each person handle? It's a reasonable question, but our answer, to some, seems less straightforward - well, it depends! Most companies operate Revenue Management in a...