From the Blog

Minding Your Business

How to Turn OTA Exposure into Direct Bookings

How to Turn OTA Exposure into Direct Bookings

When it comes to hotel distribution, there's an ongoing debate about the value of bookings from Online Travel Agencies (OTAs) versus direct bookings. While it's true that direct bookings are nearly always more profitable due to lower distribution costs, the notion...

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Managing Hotel Suites for Optimal Revenue

Managing Hotel Suites for Optimal Revenue

In a recent strategic evaluation of revenue generation for a distinguished independent luxury hotel in San Francisco, we delved into the challenges this property faces in restoring its revenue to pre-pandemic levels. The hotel sought expert guidance from TCRM on...

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David Beaulieu on the Top Floor Podcast at HITEC

David Beaulieu on the Top Floor Podcast at HITEC

David Beaulieu, Executive Director of Strategic Accounts at TCRM joined Susan Barry, who hosted the special edition Top Floor podcast episode "Talk Nerdy To Me". Together with other most interesting and experienced hospitality leaders, they shared exclusive Loading...

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Primary Local Listings Checklist for Hotels

Primary Local Listings Checklist for Hotels

It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...

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Actionable Strategies to Capture Bleisure Travel

Actionable Strategies to Capture Bleisure Travel

Bleisure, the blending of business and leisure when it comes to travel, is not a new term. According to a Wikipedia page on the subject, the term was first published in 2009. But the term has become popularized more recently through adoption by digital nomads,...

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HSMAI 2021: Defining Success in the New Market

HSMAI 2021: Defining Success in the New Market

In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”. While Stephanie is an expert on branded hotels, Melissa covers the other side of the equation with...

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Close the Revenue Talent Gap with Task Force

Close the Revenue Talent Gap with Task Force

Click on any hotel trade publication’s website, and you’ll find more than an article or two about the looming staffing crunch.  After what can only be called a dreadful year, demand is trickling back, and hotels are trying to figure out how to bring back just enough...

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Isn’t it TIME the OTAs FIX their Member Rates?

Isn’t it TIME the OTAs FIX their Member Rates?

In February 2016, Hilton announced that Hilton Honors™ membership was more than just points and free nights. Other major brands and major OTAs began offering Member Discount rates, too. The playing field is essentially level again. Brands offer Member Rates, and the OTAs often match those rates. But what if your hotel is not branded?

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