Underutilized hotel space? Re-evaluate all of the physical assets to find new, more efficient ways to generate ancillary revenues.
Maximizing Hotel Space for More Profit
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From the Blog
Mind Your Business
5 Foundational Skills of the Revenue Manager of the ‘New Norm’
Companies have a golden opportunity to consider what kind of Revenue Manager will move them forward, and how to adequately compensate a talented Revenue Manager.
4 Issues That Can Lower Your Hotel Forecast Accuracy
Many of us have achieved forecasts at a high level. Revenue Managers may achieve top line forecasted revenue within 1-2%. But consistently achieving a hotel forecast at the segmentation level is rarely possible. Why?
7 Foundational Cornerstones For Managing Hotel Spa Profitability In A Post-Covid World
7 Foundational Cornerstones to manage Hotel Spa Profitability. Total body wellness and the need for emotional and spiritual care position hotel spas and their qualified providers are perfectly positioned to deliver. Contact us for profit enhancement solutions for ancillary revenue departments.
How 2020 Accelerated Technology Innovation by Shattering the Status Quo
Despite the pain of COVID19, technology innovation accelerated. How did TCRM improve capabilities and reduce costs?
Isn’t it TIME the OTAs FIX their Member Rates?
In February 2016, Hilton announced that Hilton Honors™ membership was more than just points and free nights. Other major brands and major OTAs began offering Member Discount rates, too. The playing field is essentially level again. Brands offer Member Rates, and the OTAs often match those rates. But what if your hotel is not branded?
The Value of Strategic Partnerships
The news of the Curator Hotels & Resorts partnership won’t be the last when it comes to strategic partnerships in the hospitality industry. These partnerships come in many forms and have various benefits to the partners. TCRM values our strategic partnerships and the benefits they provide to our clients.
Great American Road Trip
AAA survey confirms that 80% of the trips this fall will be road trips, with a preference for outdoor recreation with social distancing.
Tourism Industry’s New Messaging
The tourism industry has been stopped in its tracks due to the effects of coronavirus. Hotels need new messaging to win revenue and influence customers.
Stories of Hope – Estes Park
Since the reopening of Rocky Mountain National Park, Coyote Mountain Lodge and Discovery Lodge are seeing a resurgence in demand.
Don’t Forget the Phone
There is uncertainty surrounding so much of our lives right now, in travel as well as everyday situations like taking your dog to the vet or going to pick up your dry cleaning.
We have so many questions. Are you open? How do I check in? Do I need to wear a mask? Does my dog need to wear a mask? So what are we doing?
5 Tips for Working at Home with Spouse, Kids, and Pets
While these times are not easy by any means, the lessons my mother taught me have helped our family adapt while still keeping the fundamentals of our daily life intact.
Spread the Love
If there is any silver lining to this Coronavirus, it’s that it has challenged humanity in many ways beyond trying to contain and eradicate the virus. These challenges, while inconvenient, can also be incubators for new, innovative ways for society to evolve.
10 steps to a secure marketing strategy in uncertain times
It’s very hard to see or think ahead in times of crisis. Here is my approach to putting together an integrated, contextualized marketing strategy.
Survey reveals early pattern in Transient Pace Declines
This pandemic crisis will cut into the industry or the U.S. economy. It may be a rough road to recovery, but there’s guidance toward the right path to future sustainable success.
Has the Handshake Finally Met Its Demise?
With the spread of COVID-19, we’re being advised by WHO, the CDC, doctors, nurses and social media to avoid shaking hands in favor of other greetings. What are the alternatives?
Top 5 Tips to Combat Coronavirus for the Hotel Industry
To combat the widespread effects of COVID-19, we have put together our top 5 tips to combat the impact of coronavirus on the hotel industry.
The 5 Rs of Revenue Management for Ultimate Hotel Profitability
Use these 5 Rs of Revenue Management to analyze data at least semi-annually, or even better, quarterly, to achieve ultimate hotel profitability.
13 Tips and Benefits of Working Remotely from a Thankful Revenue Manager
Jen Koll, Brand Systems Manager in Revenue Management, is grateful to be working remotely, and offers tips and benefits to being a remote Revenue Manager.
In Pursuit of Work/Life Balance
It's a question we hear often from our potential clients and consultants - how many properties does each person handle? It's a reasonable question, but our answer, to some, seems less straightforward - well, it depends! Most companies operate Revenue Management in a...