Online Travel Agency (OTA) partnerships are an essential part of most hotels' business mix, with OTA bookings sometimes accounting for half of all transient reservations. This is especially true for independent hotels that lack the distribution support of a major...
Independent hotels often face unique challenges. Chief among them is distribution. Without the brand recognition and resources of larger chains, independent hotels must find creative and effective ways to not only attract and retain guests, but to convert these guests...
When it comes to hotel distribution, there's an ongoing debate about the value of bookings from Online Travel Agencies (OTAs) versus direct bookings. While it's true that direct bookings are nearly always more profitable due to lower distribution costs, the notion...
Understanding the Hotel's Target Market and Opportunities A quintessential historic American waterfront village, Tilghman Island is off the beaten path on the southernmost tip of Talbot County, Maryland nestled along the Chesapeake Bay. This quiet village is best...
In early 2022, TCRM was hired by the River Canyon Lodge, located in Moab, Utah, to provide revenue management services. The 80-room lodge had previously gone without revenue management services, relying on hotel operations to manage pricing and inventory...
Maximizing profitability and enhancing guest satisfaction are paramount goals for any hotel. Revenue Managers typically focus on maximizing revenue while Operations tend to focus on guest satisfaction. But there are times when both priorities converge. An impactful...
Is it just us, or does it seem like hotel chains are launching or buying new brands almost every week? What's behind this surge in hotel brands? Are all these brands necessary? Is the industry spreading its existing brands too thin, or is it genuinely catering to...
Independent Boutique Hotel Seeks Higher Conversion & Increased Direct Bookings Many independent hotels struggle to convert customers directly and rely heavily on third-party OTA channels for bookings. The Hotel Zamora was no exception. The Hotel Zamora is a 71-key...
Menlo Park, CA – Directful, a leading provider of AI-driven marketing solutions for the hospitality industry, is thrilled to announce a strategic partnership with TCRM – Total Customized Revenue Management, a renowned revenue management service provider. This...
Travel agencies are pivotal in guiding travelers to hotels and other accommodations, which is particularly evident in the significant power of Consortia and Travel Management Companies. What are Consortia and Travel Management Companies A Consortia is an organization...
In a recent strategic evaluation of revenue generation for a distinguished independent luxury hotel in San Francisco, we delved into the challenges this property faces in restoring its revenue to pre-pandemic levels. The hotel sought expert guidance from TCRM on...
David Beaulieu, Executive Director of Strategic Accounts at TCRM joined Susan Barry, who hosted the special edition Top Floor podcast episode "Talk Nerdy To Me". Together with other most interesting and experienced hospitality leaders, they shared exclusive Loading...
In the competitive hospitality industry, revenue managers play a crucial role in driving business growth by providing valuable insights and support to sales teams. By working together as a commercial team, hotel revenue management and sales teams can book more revenue...
Each year, hotels start out with the best of intentions. They have marketing plans, action plans, or just plain memorization of specific tasks to perform throughout the year. Often, those plans are put on the shelf and forgotten before even reaching the midyear point....
Although you will be able to access your previously processed data in Universal Analytics property for six months, on July 1, 2023 Google Analytics standard Universal Analytics (UA) properties will no longer process data. UA will be replaced by Google Analytics 4...
It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...
Bleisure, the blending of business and leisure when it comes to travel, is not a new term. According to a Wikipedia page on the subject, the term was first published in 2009. But the term has become popularized more recently through adoption by digital nomads,...
There may have been a time where revenue management was a sort of day-to-day, "let's just change rates and put minimum stay restrictions on" kind of activity. We are now operating in a new era. For competitive hotels, old school revenue management has given way to the...
Outsourcing allows organizations to delegate important work to third-party providers who have expertise in a particular field. When it comes to hotel Revenue Management, some organizations may not yet realize the benefits of outsourcing and have maintained the...
PHOENIX, AZ, May 2, 2022 Lily Mockerman, CEO of Total Customized Revenue Management (TCRM) is proud to announce the promotion of two long-term associates to executive roles to prime the organization for further growth. Kathryn Baker, CRME former VP of Strategy for...
In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”. While Stephanie is an expert on branded hotels, Melissa covers the other side of the equation with...
Companies have a golden opportunity to consider what kind of Revenue Manager will move them forward, and how to adequately compensate a talented Revenue Manager.
Click on any hotel trade publication’s website, and you’ll find more than an article or two about the looming staffing crunch. After what can only be called a dreadful year, demand is trickling back, and hotels are trying to figure out how to bring back just enough...
Underutilized hotel space? Re-evaluate all of the physical assets to find new, more efficient ways to generate ancillary revenues.
Companies have a golden opportunity to consider what kind of Revenue Manager will move them forward, and how to adequately compensate a talented Revenue Manager.
Many of us have achieved forecasts at a high level. Revenue Managers may achieve top line forecasted revenue within 1-2%. But consistently achieving a hotel forecast at the segmentation level is rarely possible. Why?
7 Foundational Cornerstones to manage Hotel Spa Profitability. Total body wellness and the need for emotional and spiritual care position hotel spas and their qualified providers are perfectly positioned to deliver. Contact us for profit enhancement solutions for ancillary revenue departments.
Despite the pain of COVID19, technology innovation accelerated. How did TCRM improve capabilities and reduce costs?
In February 2016, Hilton announced that Hilton Honors™ membership was more than just points and free nights. Other major brands and major OTAs began offering Member Discount rates, too. The playing field is essentially level again. Brands offer Member Rates, and the OTAs often match those rates. But what if your hotel is not branded?
The news of the Curator Hotels & Resorts partnership won’t be the last when it comes to strategic partnerships in the hospitality industry. These partnerships come in many forms and have various benefits to the partners. TCRM values our strategic partnerships and the benefits they provide to our clients.