by David Beaulieu | Jan 15, 2021 | Revenue Management
Isn’t it time the OTAs fix their Member Rates? History behind Member Only Hotel Rates It started in February 2016, when Hilton made a big splash by announcing that Hilton Honors™ membership was more than just earning points and free nights. Membership in the loyalty...
by Lily Mockerman | Jul 30, 2020 | coronavirus, Marketing, Revenue Management, Travel Industry
Tourism Industry’s New Messaging Adapted from AAHOA Hotel Owners Academy webinar, How to Win Revenue and Influence Customers The tourism industry, both properties and guests, has been inundated with a barrage of information contributing to COVID brain, neuroscientist...
by David Beaulieu | Jun 19, 2020 | ADR, David Beaulieu, Revenue Management, TCRM Authors
Stories of Hope – Estes Park TCRM has seen many success stories in our eight years of being in business. Together with our clients, we have enjoyed the fruits of a relatively stable hotel business climate. Occupancies and ADRs had improved year after year. It’s...
by Lily Mockerman | Mar 9, 2020 | 2020, Blog authors, Revenue Management, TCRM Authors
Top 5 Tips to Combat Coronavirus for the Hotel Industry In case you’ve been on a digital detox, word is that there is a global disease concern called COVID-19, a type of coronavirus. Who am I kidding? Even when we are away from our devices, there is no escaping the...
by Jen Koll | Feb 13, 2020 | 2020, Blog authors, Evaluating Strategy, Jen Koll, Revenue Management, TCRM Authors
The 5 Rs of Revenue Management for Ultimate Hotel Profitability The 5 Rs of Revenue Management Originally, the definition of Revenue Management was selling the right product to the right customer at the right time for the right price. Over time, strategies have...
by David Beaulieu | Feb 7, 2020 | 2020, Blog authors, David Beaulieu, Revenue Management, TCRM Authors
Alternative Accommodations Competition? Face It Head On As this new decade dawns, it’s time to look back at how the last decade has helped shape the hotel industry. What a difference a decade has made! Dozens of major acquisitions and mergers have taken place. The...
