by Lily Mockerman | Feb 18, 2021 | Revenue Management
Revenue Managers these days have a tough job. Often not fully understood by their colleagues and provided with limited resources, these individuals are expected to have answers for financial top-line performance, dictate or influence guest policies, be a super user...
by David Beaulieu | Feb 11, 2021 | Revenue Management
In my 30+ years in the hotel industry, hotel forecasting has rarely been “in the bag”. Achieving a hotel forecast is one thing. Achieving it with a high degree of accuracy is entirely different. Many of us have achieved forecasts at a high level. Revenue Managers may...
by David Beaulieu | Jan 15, 2021 | Revenue Management
Isn’t it time the OTAs fix their Member Rates? History behind Member Only Hotel Rates It started in February 2016, when Hilton made a big splash by announcing that Hilton Honors™ membership was more than just earning points and free nights. Membership in the loyalty...
by Sebastien.Tobler | Apr 15, 2020 | Revenue Management
10 steps to a secure marketing strategy in uncertain times “Tactics is knowing what to do when there is something to do. Strategy is knowing what to do when there is nothing to do.” – Savielly Tartakover, Chess Grandmaster It’s very hard to see or think...
by Jen Koll | Feb 13, 2020 | Revenue Management
The 5 Rs of Revenue Management for Ultimate Hotel Profitability The 5 Rs of Revenue Management Originally, the definition of Revenue Management was selling the right product to the right customer at the right time for the right price. Over time, strategies have...
