Independent Boutique Hotel Seeks Higher Conversion & Increased Direct Bookings Many independent hotels struggle to convert customers directly and rely heavily on third-party OTA channels for bookings. The Hotel Zamora was no exception. The Hotel Zamora is a 71-key...
Travel agencies are pivotal in guiding travelers to hotels and other accommodations, which is particularly evident in the significant power of Consortia and Travel Management Companies. What are Consortia and Travel Management Companies A Consortia is an organization...
In a recent strategic evaluation of revenue generation for a distinguished independent luxury hotel in San Francisco, we delved into the challenges this property faces in restoring its revenue to pre-pandemic levels. The hotel sought expert guidance from TCRM on...
Bleisure, the blending of business and leisure when it comes to travel, is not a new term. According to a Wikipedia page on the subject, the term was first published in 2009. But the term has become popularized more recently through adoption by digital nomads,...
There may have been a time where revenue management was a sort of day-to-day, “let’s just change rates and put minimum stay restrictions on” kind of activity. We are now operating in a new era. For competitive hotels, old school revenue management...
Outsourcing allows organizations to delegate important work to third-party providers who have expertise in a particular field. When it comes to hotel Revenue Management, some organizations may not yet realize the benefits of outsourcing and have maintained the...