Primary Local Listings Checklist for Hotels

Primary Local Listings Checklist for Hotels

It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...
HSMAI 2021: Defining Success in the New Market

HSMAI 2021: Defining Success in the New Market

In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”. While Stephanie is an expert on branded hotels, Melissa covers the other side of the equation with...
The Value of Strategic Partnerships

The Value of Strategic Partnerships

The Value of Strategic Partnerships As the saying goes, two heads are better than one, and three are better than two. The same holds true with strategic partnerships, where two or more companies form a partnership for mutual benefit. Usually strategic partnerships are...