In the competitive hospitality industry, revenue managers play a crucial role in driving business growth by providing valuable insights and support to sales teams. By working together as a commercial team, hotel revenue management and sales teams can book more revenue...
Each year, hotels start out with the best of intentions. They have marketing plans, action plans, or just plain memorization of specific tasks to perform throughout the year. Often, those plans are put on the shelf and forgotten before even reaching the midyear point....
Although you will be able to access your previously processed data in Universal Analytics property for six months, on July 1, 2023 Google Analytics standard Universal Analytics (UA) properties will no longer process data. UA will be replaced by Google Analytics 4...
It is imperative to tell a consistent story about your hotel across all channels. Storytelling can be told through content and images, but it is also about ensuring accurate amenities and offerings across all channels. To ensure higher guest satisfaction and higher...
Bleisure, the blending of business and leisure when it comes to travel, is not a new term. According to a Wikipedia page on the subject, the term was first published in 2009. But the term has become popularized more recently through adoption by digital nomads,...
There may have been a time where revenue management was a sort of day-to-day, “let’s just change rates and put minimum stay restrictions on” kind of activity. We are now operating in a new era. For competitive hotels, old school revenue management...
