In my 30+ years in the hotel industry, hotel forecasting has rarely been “in the bag”. Achieving a hotel forecast is one thing. Achieving it with a high degree of accuracy is entirely different. Many of us have achieved forecasts at a high level. Revenue Managers may...
Isn’t it time the OTAs fix their Member Rates? History behind Member Only Hotel Rates It started in February 2016, when Hilton made a big splash by announcing that Hilton Honors™ membership was more than just earning points and free nights. Membership in the loyalty...
The Value of Strategic Partnerships As the saying goes, two heads are better than one, and three are better than two. The same holds true with strategic partnerships, where two or more companies form a partnership for mutual benefit. Usually strategic partnerships are...
Great American Road Trip Travel in the Pandemic The great American road trip is back. For those of us old enough to remember, this was the only way families traveled when we were younger. Back then, air travel was expensive, especially before airline deregulation in...
Stories of Hope – Estes Park TCRM has seen many success stories in our eight years of being in business. Together with our clients, we have enjoyed the fruits of a relatively stable hotel business climate. Occupancies and ADRs had improved year after year. It’s...
