Hi, we’re Total Customized Revenue Management
(But you can call us TCRM).
First off, we acknowledge that COVID-19 has made this an unprecedented time
in the hotel industry. We know that now more than ever, you have more on your plate and every dollar counts.
With us on board, anticipate your hotel’s revenue meetings to be the most productive
meeting of the week while we boost your PACE. Expect it!
Our team of professionals have an average of 13+ years of experience across
multiple markets and with various hotel product types.
We partner with branded and
independent hotels
Our Hotel Revenue Management Solutions
Full & Select Service Hotel Revenue Management
Need to optimize your revenue yesterday? Outsource your revenue management to us. We’ll be up and running within 3 days without missing a step.
Consulting, Project Management & Training
Need to overhaul your commercial strategy, deploy new technology systems, train your team,
or assist in brand conversions? We’re here to support you with your small or large projects.
Strategic Guidance
Need a second pair of eyes? We offer mentorship for your newly hired Revenue Managers or those who just need some guidance. We make sure your team isn’t leaving money on the table.
What Total Customized Revenue Management means to us
People
Our people partner with your
team and establish a seat at the
table to ensure we optimize
profitability of your hotel.
Technology
We have extensive distribution channel
knowledge across a variety of
technologies and systems
for both independent
and branded hotels.
Processes
Your team will benefit from our streamlined communication and optimized work flows
that provide for greater impact in
maximizing all revenues.
What these hoteliers had to say about us.
Todd Scholl
The Hotel at Auburn University & Dixon Conference Center
“When our on-site revenue manager moved to Expedia, we found TCRM. They have been our optimization specialists for nearly two years and have taken us to the next level with additional reporting, best practice knowledge and amazing support led by our account executive. Even in a down period where big box hotels struggle, they helped us pivot and garner more transient share, enabling us to dominate our STR report weekly in the comp set.”
Lynn Thurston
Finger Lakes Premier Properties
“Finger Lakes Premier Properties
hired TCRM to cut through the chaos
of incomplete and competing revenue
management programs in the vacation
rental industry. To our delight,
we were provided with a streamlined
methodology and a well-defined
agenda for our weekly revenue
management meetings. We’ve stuck
with the recommended format and
have increased our earnings by more
than 20%. In a heartbeat, we would
recommend their services.”
Ray Schulte
Schulte Hospitality Group
“Top Notch service in every
respect with a reasonable fee for
service. As advertised and then
some. Professional from A to
Z, TCRM went “over the top” in
service and consulting capacity
for my organization. Knowledgeable,
professional, great teachers.
Bottom line, TCRM will make
your hotel more money and
improve your RevPAR Index. In
our business, there is no better
accomplishment.”
From the Blog
Mind Your Business
Maximizing Hotel Space for More Profit
Underutilized hotel space? Re-evaluate all of the physical assets to find new, more efficient ways to generate ancillary revenues.
5 Foundational Skills of the Revenue Manager of the ‘New Norm’
Companies have a golden opportunity to consider what kind of Revenue Manager will move them forward, and how to adequately compensate a talented Revenue Manager.
4 Issues That Can Lower Your Hotel Forecast Accuracy
Many of us have achieved forecasts at a high level. Revenue Managers may achieve top line forecasted revenue within 1-2%. But consistently achieving a hotel forecast at the segmentation level is rarely possible. Why?