Menlo Park, CA – Directful, a leading provider of AI-driven marketing solutions for the hospitality industry, is thrilled to announce a strategic partnership with TCRM – Total Customized Revenue Management, a renowned revenue management service provider. This collaboration marks a significant milestone in the pursuit of delivering superior revenue optimization and guest engagement strategies to hotels worldwide.

Through this partnership, TCRM offers Directful’s innovative platform to its extensive network of hospitality clients, empowering them with cutting-edge tools to drive direct bookings, enhance guest retention, and improve online reputation. Directful’s solution, known for its ability to leverage AI and predictive analytics for targeted SMS marketing, is perfectly aligned with TCRM’s commitment to implementing customized revenue management strategies that cater to the unique needs of each property.

Key Benefits of the Partnership for TCRM Customers:

  • Access to Advanced Marketing Technology: TCRM customers can now benefit from Directful’s AI-powered platform, designed to automate and personalize guest communication, thereby increasing direct bookings and guest loyalty.
  • Enhanced Guest Retention: By utilizing Directful’s targeted SMS campaigns, TCRM’s clients will be able to re-engage past guests at the most opportune times, encouraging repeat visits and fostering long-term relationships.
  • Improved Online Reputation: Directful’s capabilities extend to boosting a hotel’s online presence through proactive reputation management, ensuring that TCRM customers maintain a strong and positive image in the digital space.

“We are excited to partner with TCRM and provide their clients with our technology-driven solutions,” said Cameron DeJean, Sr. Director of Sales at Directful. “This partnership is a testament to our shared goal of helping hotels maximize their revenue potential while delivering exceptional guest experiences.”

The collaboration between Directful and TCRM is set to transform how hotels approach revenue management and guest engagement, offering a comprehensive solution that aligns with the evolving needs of the hospitality industry.

About Directful

Directful is a pioneering provider of AI-driven marketing solutions for the hospitality industry, specializing in targeted SMS marketing, guest retention, and online reputation management. With a focus on leveraging technology to enhance guest experiences and hotel revenue strategies, Directful is committed to delivering personalized, efficient, and effective marketing solutions. More Information

About Total Customized Revenue Management (TCRM)

TCRM offers revenue management services tailored to the unique needs of each client within the hospitality industry. With a focus on comprehensive revenue optimization strategies, TCRM empowers hotels to achieve their financial goals through customized solutions, expert insights, and dedicated support. More Information