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From the Blog

Thought Leadership

Two men watching a soccer game, with a crowd of spectators in the background.

Beyond the World Cup: What Hotels Should Learn Before Comparing 2027 Performance

  • David Beaulieu
  • July 24, 2026
A woman sitting at a desk with a laptop open in front of her, displaying a hotel room booking page with a photo of a bedroom and a price of $189.

The Booking Window Has Changed Again. Has Your Strategy?

  • Debbie Miller
  • June 22, 2026
A woman with red hair and a black blazer stands in front of a gray background, wearing a red shirt and a necklace.

Fourteen Years of TCRM: A Conversation with Founder & CEO Lily Mockerman

  • David Beaulieu
  • June 11, 2026
Three people in business attire sitting on a couch looking at a laptop.

The Mid-Year Marketing Check-In Every Hotel Team Should Be Having

  • Debbie Miller
  • May 20, 2026
A woman with glasses sitting at a desk in front of a computer monitor, wearing a light blue blazer and black top, with a keyboard and mouse on the desk.

When Competitive Pricing Becomes Competitive Guessing

  • David Beaulieu
  • May 12, 2026
A laptop on a desk with a hotel bell and a speech bubble containing a 5-star rating and a user profile icon.

Why Hotel Reviews Matter More Than Ever in the Age of AI

  • Debbie Miller
  • April 29, 2026
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