by David Beaulieu | May 15, 2024 | Case Study, Revenue Management, Strategy
In early 2022, TCRM was hired by the River Canyon Lodge, located in Moab, Utah, to provide revenue management services. The 80-room lodge had previously gone without revenue management services, relying on hotel operations to manage pricing and inventory...
by David Beaulieu | May 8, 2024 | Revenue Management
Maximizing profitability and enhancing guest satisfaction are paramount goals for any hotel. Revenue Managers typically focus on maximizing revenue while Operations tend to focus on guest satisfaction. But there are times when both priorities converge. An impactful...
by David Beaulieu | Mar 28, 2024 | News
Menlo Park, CA – Directful, a leading provider of AI-driven marketing solutions for the hospitality industry, is thrilled to announce a strategic partnership with TCRM – Total Customized Revenue Management, a renowned revenue management service provider. This...
by David Beaulieu | Jan 25, 2024 | Revenue Management
Travel agencies are pivotal in guiding travelers to hotels and other accommodations, which is particularly evident in the significant power of Consortia and Travel Management Companies. What are Consortia and Travel Management Companies A Consortia is an organization...
by David Beaulieu | Dec 4, 2023 | Profitability, Revenue Management
In a recent strategic evaluation of revenue generation for a distinguished independent luxury hotel in San Francisco, we delved into the challenges this property faces in restoring its revenue to pre-pandemic levels. The hotel sought expert guidance from TCRM on...
