Isn’t it time the OTAs fix their Member Rates? History behind Member Only Hotel Rates It started in February 2016, when Hilton made a big splash by announcing that Hilton Honors™ membership was more than just earning points and free nights. Membership in the loyalty...
10 steps to a secure marketing strategy in uncertain times “Tactics is knowing what to do when there is something to do. Strategy is knowing what to do when there is nothing to do.” – Savielly Tartakover, Chess Grandmaster It’s very hard to see or think...
The 5 Rs of Revenue Management for Ultimate Hotel Profitability The 5 Rs of Revenue Management Originally, the definition of Revenue Management was selling the right product to the right customer at the right time for the right price. Over time, strategies have...
